‘Aquaman’ Eyes $100M Christmas Stretch Haul; ‘Mary Poppins Returns’ $70M+ – Early Tracking

Aquaman Mary Poppins Returns
UPDATED 8:48AM with revised estimates: The Christmas box office menu of Warner Bros’ Aquaman, Paramount’s Bumblebee, Disney’s Marry Poppins Returns, Universal’s Welcome to Marwen and STX’s Second Act hit tracking today, and for many of these movies, it’s about the long road instead of the traditional three-day weekend, and that’s because moviegoing surges after Christmas Day.
Despite Disney’s Star Wars: The Last Jedi hoarding most of the weekend dollars last year, such movies as Sony’s Jumanji: Welcome to the Jungle and Fox’s The Greatest Showman respectively made 91% and 95% of their business after their opening weekends last holiday season.
Mary Poppins Returns, the sequel to the 1964 musical film that won five Oscars including Best Actress for Julie Andrews, is launching on Wednesday, December 19 to get ahead of Aquaman, which opens that Friday, and industry estimates believe the Disney-branded pic could deliver a first week in the $70 million range (Christmas falls on the following Tuesday after the Rob Marshall movie opens). Total awareness and unaided awareness (the poll category where respondents bring up a film’s title without being prodded, and off which studios make their ad-spend decisions) is best with women under/over 25 at this point in time.

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